Thinking is the new smart in UX Design!
Before you start designing, sketching or conceptualizing a product, do some thinking! Designers should not be brainstorming the features of the product, but the problem that the product is going to solve, to whom is it destined, how and why is he doing it, and most importantly what is he achieving? Because creating a product that doesn’t solve a problem or targeting the problem that doesn’t exist to customers is obviously futile, a waste of resources and energy. Beautiful features and pleasant designs can be found at every designer’s hand; and usually comes at the expense of the product. Laura Javier suggests to ‘Fall in love with a problem, not a specific solution’; Indeed, every designer should aim at questions which answers to the users’ problem, targeted audience, a vision, a strategy, the goals, and the features aimed. It is compulsory to think about the function rather than the features! That’s how a creative and endurable products comes to light. Source: https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe